Tag Archives: Target Awards

GRU earns 7 Target Awards

Those recognized for their accomplishments include (left to right) Aubrey Hinkson, Clarissa Chavez, Emily Renzi, Brianne Clark, Cathleen Caldwell, Anna Aligood, and Denise Parrish.

AUGUSTA, Ga. – The Georgia Regents University Division of Communications and Marketing earned seven Target Awards, including two gold awards, from the Georgia Society for Healthcare Marketing and Public Relations during the 20th Anniversary Target Awards Luncheon at the Ritz Carlton Lodge at Reynolds Plantation on June 30.

“We are so thrilled with the number of entries that were submitted from hospitals all across the state of Georgia,” said Elizabeth Harvill, president of the GSHMPR board of professionals. “This is the one time of year when we recognize the creativity and quality of work that is being done in healthcare marketing.”

Entries in the this year’s competition were judged by the New England Society for Healthcare Communications based on creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Georgia hospitals submitted more than 185 entries in 26 various public relations, marketing, design and advertising categories.

Gold awards were presented to GRU in the following categories:
Direct Mail – Children’s Hospital of Georgia direct mail campaign
Fundraising – Media relations efforts for ALS Walk and ice bucket challenges
Silver awards were presented for:
Patient/Customer Relations – GRHealth VIP Patient Portal
Websites – GRHealth Web Redesign
Social Media Marketing – GRHealth Your Health Matters
Digital Advertising – Children’s Hospital of Georgia Digital Campaign
Media Relations – Children’s Hospital of Georgia ER Open House

“All the submissions were amazing,” said Harvill. “We congratulate all those that won, and we look forward to seeing more great work next year.”

The Georgia Society for Healthcare Marketing and Public Relations is an affiliated society of the Georgia Hospital Association.

Promotional efforts earn 11 Target Awards

Georgia Regents University earned 11 Target Awards, including the Best of Show, from the Georgia Society for Healthcare Marketing and Public Relations during the society’s annual conference June 11-13 at Lake Oconee.

Group Awards photo (3)The Office of Communications and Marketing was recognized with six gold and four silver awards for marketing, advertising, and media relations efforts on behalf of Georgia Regents Health System. In addition, the Teen Life Campaign, a project aimed at reducing the number of teen births in the CSRA by encouraging teens to seek care at the new Georgia Regents Teen Health Clinic, was selected as Best of Show, the top prize for the entire contest.

Gold awards were presented for:

  • Television Advertising: GRU Cancer Center commercial – “Unraveling Cancer”
  • Billboards/Outdoor: GRU Cancer Center – “Real People Heal Here”
  • Special Events: CSRA in Scrubs
  • Total Integrated Campaign: Teen Life Campaign
  • Fundraising: 88.3 WAFJ Radio/Children’s Hospital of Georgia Toy Drive
  • Writing: Children’s Hospital of Georgia Craniofacial Center Reaccredited

Silver awards were presented for:

  • Radio Advertising: GRU Cancer Center
  • Audiovisuals: Children’s Hospital of Georgia – Video testimonials
  • External Newsletters/Magazines: Heart on Time Cardiovascular Newsletter
  • Branding: Children’s Hospital of Georgia Name Change/Branding Launch

The Target Awards are presented annually by the Georgia Society for Healthcare Marketing and Public Relations, an affiliate of the Georgia Hospital Association. The award entries are judged by peer societies in others states.